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Why Lighting is Crucial to Color Matching: Nazdar Ink Answers Reveals FAQs

The extent that lighting affects color matching is a frequently-asked question for Nazdar Ink Answers

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By: Anthony Locicero

Copy editor, New York Post

Nazdar Ink Technologies has revealed some of the most regular topics to come up in its Ink Answers program.  Remember ‘The Dress’ back in 2015? What was your take – white and gold, or blue and black? The discussion divided the internet (and perhaps a few friendships), but it was more than an online sensation: it brought to light how our perception of colors are far from consistent.    In fact, the extent that lighting affects color matching is a frequently-asked question for Naz...

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